She noted that High Noon’s use of real vodka and real juice distinguishes it from other hard seltzers, and Barstool Sports is renowned for its genuine, engaging content. A press release from May 4, 2020, highlighted the “innovative media partnership” between High Noon and Barstool Sports, which coincided with the launch of High Noon’s new flavors.Īccording to Britt West, Vice President and General Manager of Marketing for E & J Gallo Winery, the partnership with Barstool Sports perfectly fit both brands. The partnership helped High Noon gain exposure to more than 66 million unique users every month and helped it become the top-selling hard seltzer brand in the United States in 2020. High Noon’s marketing partnership with Barstool Sports, a leading sports media company, proved to be a game-changer for the brand. High Noon partnered with Barstool Sports on May 4, 2020, to gain brand exposure The use of real ingredients and the focus on health and quality set High Noon apart from its escort competitors. West emphasized that unlike artificially flavored and malt-based offerings dominating the hard seltzer category, High Noon contains low calories, low ABV, low sugar, and is also gluten-free. Rather than relying on malt liquor and sugar like many other brands in the market, High Noon is a spirit-based hard seltzer made from real vodka and real juice. Britt West, who serves as Vice President and General Manager of Marketing for E & J Gallo Winery, explained in a press release at the time of the launch that High Noon was designed to provide consumers with a healthier, lower-calorie, and more session-able alternative to beer. Some of its well-known wine brands include André and Carlo Rossi. Founded in 1933 by Ernest and Julio Gallo in Modesto, California, the winery is the world’s largest family-owned winery, distributing wines and spirits to over 110 countries. In 2019, E & J Gallo Winery launched High Noon, its hard seltzer brand, in 32 states across the United States. E & J Gallo Winery launched High Noon Spirits Company on May 1, 2019, as its hard seltzer brand This success can be attributed in part to the brand’s effective marketing strategies, as well as the fact that it is backed by the reputable parent company, E & J Gallo Winery. ![]() In just three short years, High Noon has established a strong reputation as one of the tops spiked seltzer brands, earning praise from bloggers and reviewers alike.ĭespite competing against well-established brands like White Claw, Truly, and Topo Chico, High Noon has quickly gained popularity in the hard seltzer market. High Noon Spirits have made a name for itself in the world of hard seltzers by using real ingredients in its vodka-based beverages.
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